Growing up, I watched my mom meticulously mend her cherished kurtas and saree blouses with a sui dhaaga. Her philosophy? Reuse, Recycle, Re-wear. Not just to preserve memories, but to reduce waste.
In an era of fast fashion, my mom's sui dhaaga moments taught me:
- Value the craft
- Respect the fabric
- Honor the environment
- Mend the tear, don't discard
- Alter the fit, don't replace
- Reuse the fabric, don't waste
- Recycle the love, don't lose
This is the reason why, at MAGIQUE, we believe in breathing new life into existing pieces. Mending, altering, and reimagining – it's not just about reducing waste, but preserving memories. It is the ancient art of repairing and restoring that holds the key to a more conscious approach.
Join us in our journey towards mindful fashion as you support local artisans:
Choose quality over quantity
Preserve memories and tell stories through fabric
Reduce waste and minimize environmental harm
Support eco-conscious brands
Share your sustainable fashion stories with us. How do you reduce waste in your wardrobe?
Together, let's weave a more mindful fashion narrative. So come on and bring Magique to your wardrobe!
Love
Runjhun