Best Sellers
Sustainability
Sustainability
Selection of the Month
Black Rosa Cotton Dress
Anchal Linen Handblock saree with blouse
Our linen silhouttes are a fantasy of high quality, eco-friendly, naturally breathable and luxurious sarees. These sarees are made from renewable plant-based resource requiring much less water, no pesticides and good for soil health. Due to the natural properties of flax plant combined with its weave, linen sarees remain particularly cool in hot weather imparting a natural look and feel.
Each saree is an amalgamation of tradition and opulence. Featured here is our popular Anchal Linen Handblock saree with blouse. Handblock technique creates intricate patterns using hand carved wooden blocks coloured with natural dyes and brings to life the age-old crafts of skilled artisans making it a choice of fashion connoisseurs.
Dive into our Summer ’24 Collection - a world of Power Dressing, sustainability and style.
Its a rendezvous with wardrobe classics of linen and mul cotton sarees to promote individuality.
Press Release
Weaving Magic with
Magique
In today’s competitive world, starting your own venture that fetches you good consumerism
is quite challenging but not impossible. Runjhun Mathur is one such investment banker
turned entrepreneur who has turned tables with her brand Magique.
She started the brand with bare minimum but at present it has set it’s own benchmark. All of
it came true because of the well developed concept that the Founder has put forth.
True to its name, the brand weaves magic with their handcrafted products that will surely be a
delight for your ethnic taste. From being a sustainability conscious brand to living up to all
the parameters of trust, Runjhun Mathur with her brand has earned all of it. Keep reading to
know more about Runjhun Mathur's entrepreneurial journey.
Full Interview.
Our Roots are Here
We are a brand based in Jodhpur and our soul belongs here in the Blue city of Rajasthan. Blue because all houses (located within the vicinity of Mehrangarh Fort) in this ancient city are coloured blue. The royal city of Jodhpur is nestled in the beautiful stretch of the sparkling Thar desert. Harsh climate, infertile terrain , dust storms , droughts , handpumps and tube wells is the way of life.
The imposing Umaid Bhawan Palace located here has hosted top celebrity weddings like that of Priyanka Chopra and Liz Hurley to name a few. In contrast to the grandeur of this most modern palace of the world , the city features one of the oldest bazaars (market) of India. Jodhpur has an old world charm and takes us back in time when one tends to forget the small artisans in the hustle bustle of the big cities. It is this community which has kept alive the customary practice of tie and dye (bandhej), shibori, lehariya and many more.
What intrigues you, inspires us - from the mirage and sand dunes to the organic dyes and hand block printing. Being a desert city, our men and women folk believe in attiring themselves in bright and vibrant colours - as a contrast to the barren land surrounding us. One can see our womenfolk look gorgeous in their striking ghaghra-choli, ivory bangles and silver kada as anklets. Not to be left behind the menfolk proudly displaying their Jodhpuri bandgalas, breeches and Jodhpuri safas (headgear) with exquisite jutis (footwear).
Drawing inspiration from here, our expertise is in the life-cycle of handmade product range, from the locally produced fabric to the finished good, for classy men and women The local growers of the fabric ensure that it is eco-friendly and soothing for the body, the artisans involved in dyeing and hand block printing using natural dyes, the sanitization process in the current circumstances for safety and to orient the customers to adorn these handmade products - the endeavor thus being to produce hand crafted , biodegradable and eco-friendly products. Photo courtesy: Steve McCurry
